AIDA教学法在中学信息应用技术基础教学中的探索与实践

AIDA Teaching Methods Exploration and Practice in Middle School Information Application Technology Basis Teaching Teaching

AIDA教学法是美国学者理查德·维劳在传统教学方法的基础上优化、提炼出的一种科学的教学方法，来源于国际推销专家海英兹姆戈得曼（HeinzM Goldmann）总结的推销模式，其核心思想是有选择地、娴熟地运用科学的教学技巧，在课堂上形成生动、活泼、热烈、主动的局面，以达到最佳的教学效果。在学习AIDA教学法的理论内容及相关教学案例的基础上，我们在中学信息应用技术基础课堂中开展了对AIDA教学法的探索，并在课堂上进行实践。本文将以其中一节信息应用技术基础上课内容一邮件合并为例，讲述AIDA教学法在课堂上的探索与实践过程。

The AIDA teaching method is an American scholar Richard to maintain the traditional teaching method based on optimization,extracted from a scientific teaching method,derived from the international marketing experts Haiying,Muro de Goldmann（Heinz M Goldmann）summarize the marketing pattern,its core idea is to selectively, skillfully the use of scientific teaching skills in class form a vivid and lively,enthusiastic,active situation,in order to achieve the best teaching results.In the study of AIDA teaching method in theory and contents of teaching case in high school on the basis of our information technology application base class carried out on AIDA teaching method exploration,and in the classroom to practice.This paper will be a section where the application of information technology basic course content _ _ mail merge as an example,about the AIDA teaching method in classroom on the process of exploration and practice.