用差异化服务推动移动宽带

Drive mobile broadband with differentiated services

在移动宽带时代,运营商面临新的挑战,必须通过卓越的网络为用户提供卓越的差异化服务,在满足或超过用户期望的QoE的同时控制成本。3G、HSPA和LTE等技术的发展已经能够提供所期待的速度和覆盖,为构建卓越网络创造了条件。包括一系列QoS、策略控制、流量管理能力的差异化工具箱,可以为运营商的移动宽带销售和产品开发团队提供一条业务创新之路,开创增加收入的机会,加强与用户的关系,建立品牌忠诚度和提高盈利能力。

In today's Internet-driven broadband world,users usually think that mobile broadband and fixed broadband should be similar in performance levels. Once Mobile Broadband coverage is not good or data rate is not high,users can immediately perceive that,filing dissatisfaction or complaints. Therefore,in the mobile broadband era,operators are faced with new challenges:it is necessary to provide users with excellent and differentiated service via excellent network,and to control costs while meeting or even exceeding the expectations of users in QoE (Quality of Experience). The development of 3G,HSPA,LTE and other technologies has been able to provide desired speed and coverage,creating the conditions for building excellent network. Differentiated toolboxes equipped with a series of QoS (Quality of Service),policy control and traffic management capability pave the way for service innovation by carriers' mobile broadband sales and product development teams,which can create the opportunities for increasing revenue,strengthening the relationship with customers,building brand loyalty and improving profitability,and also has the potential to help operators control the network traffic load and cost.