发展农产品电子商务的案例分析与启示——以“菜管家”和Freshdirect为例

Case Study on Agriculture E-commerce in China——The Cases of "Cai Guan Jia" and Freshdirect

我国的农产品电子商务作为一种新的农产品销售方式正在快速发展中。文章以上海"菜管家"以及纽约Freshdirect两家农产品电子商务公司为例,从服务定位、采购加工与配送流程、品牌建设等方面进行了分析,在此基础上总结出我国开展农产品电子商务的启示。

Agriculture e-commerce,a new mode of agriculture sale,is growing rapidly in China.This paper takes ＂Cai Guan Jia＂ of Shanghai and Freshdirect of New York as examples to analyze their strategy,purchasing,processing and dispatching.Based on the analysis,this paper provides some revelations for the development of agriculture e-commerce in China.