浙商与晋商的差异——从文化心理学角度分析

Cultural Difference of Zhe Merchants and Jin Merchants——The Analysis of Cultural Psychology

浙商和晋商作为历史上势力较大的两个地方商帮,虽然都以传统文化作为立身之本,但由于他们所处的历史背景和文化环境的差异使其在文化信仰、子女教育、惩戒机制方面呈现出不同的特点,文章拟从文化心理学的角度对浙商和晋商这三方面的差异的形成做出解释,并对浙、晋商文化的当代价值进行阐述。

Zhe and Jin merchants are two bigger commercial gangs in history,they have inherited the good traditional cultures,but because of their different historical background and cultural environment they developed different characteristics of worship、education、family discipline.According to the different cultural characteristics from cultural psychology perspective to analysis explain difference reason of Zhe and Jin merchant.Discribe the Zhe and Jin merchant＇s culture contemporary values.