中国共产党创建时期报刊的分众传播与马克思主义大众化——以《共产党》和《劳动界》发刊词之比较为例

Focus Communication of Newspapers and Periodicals during Founding of CPC and Popularization of Marxism——Comparison of Contents between "Communist Party" and "Labor Sector"

中国共产党创建时期的报刊在马克思主义传播过程中,体现了分众传播的思路和特点。运用传播学中的分众传播等相关理论,以《共产党》和《劳动界》发刊词的比较为例,从中国共产党创建时期报刊的不同定位、同一内容的不同表达方式、不同报刊在写作手法和语言风格上的差异3个方面分析这一时期马克思主义大众化。认为中国共产党创建时期报刊的分众传播是马克思主义大众化的必然要求,从"小众"传播到"大众"理解认同是中国共产党创建时期马克思主义大众化的一个重要特点。回顾和总结这些历史经验,对于现时代进一步推进马克思主义大众化以及中国特色社会主义理论体系的宣传普及和社会主义核心价值体系的建设,具有积极的借鉴意义。

In the process of spreading Marxism,newspapers during the founding of CPC reflected the ideas and features of focus communications.Based on the comparision of contents between Communist Party and Labor Sector,this paper,by using the relevant theory of focus communications,analyzed the Marxism popularization during this period from the following aspects：different locations for different periodicals during the founding of CPC,different ways of expression for the same contents,differences between different periodicals and their locations in writing styles and language styles so as to push forward the chinization and popularization of Marxism in modern times.