中国体育用品制造业融资能力的变化及策略研究——以2008年金融危机为视角

Financing Ability Change and Strategy Research of China Sporting Goods Manufacturing:From Perspective of the 2008 Financial Crisis

自2008年由美国次贷危机引发的世界性金融危机以来,我国体育用品制造业的融资环境面临着三种变化:一是国内外两个消费市场的变化;二是民族贸易保护政策形成和国内金融制度缺失;三是社会资金流向与个体消费心理的变化。这三种变化对我国体育用品制造业融资能力产生了深刻影响:第一,原有的融资路径出现断裂;第二,新的融资渠道尚未开通;第三,已获得的融资外流迹象明显。基于此,本研究分析原有融资路径断裂的原因,揭示制约新的融资渠道形成的因素,剖析已有资金外流趋势,进而研究相应策略(市场策略、国家政策策略、资金管理与消费引导策略),为金融危机时期和经济回暖期我国体育用品制造业资金有效整合与供给提供建议。

The finance circumstance of our sporting goods has faced three changes since 2008 world financial crisis which caused by Subprime mortgage crisis. The first is change of domestic and overseas market, the second is the form of national trade protection policy and lack of national financial system, the third is change of capital flow and individual consumption psychology. The three changes have affected our sporting goods finance system deeply： firstly, the original financing lane broke; secondly, the few financing lane hasn＇t opened; thirdly, the gained financing flowed out obviously. This paper analyzed the reason of original financing breaking, disclosed the factors which restricted formation of new financing, analyzed why finance of our sporting goods flowed out, then study the relative strategy （market strategy, country strategy, finance management and consumption strategy）, in order to offer suggestions to integrating and supplying capital finance daring financing crisis and economy picking up period.