中国绿茶国际市场势力实证分析

Chinese Green Tea’s Global Market Power:an Empirical Analysis

本文利用剩余需求弹性模型,选取SITC(Rev.3)07411的绿茶产品,对其在摩洛哥、日本、美国和俄罗斯四国市场上的国际市场势力进行了检验。研究结果表明,我国绿茶在国际市场上具有一定的国际市场势力,但同时存在出口价格低、同质竞争和可替代性强等问题。研究发现,国际市场占有率较高和茶叶成本较低有利于我国茶叶国际市场势力的构建,而国内茶叶市场集中度低则是导致国际市场单价较低同时出现的原因。本文探讨了相应的对策建议,以期对中国茶叶获得更多的贸易利益提供有益的思路。

In this paper, the global market power of Chinese export of green tea SITC （Rev.3） 07411 is measured by the model of residual demand elasticity in the four objective markets of Morocco, Japan, USA and Russian Federation. The research discloses that the export of Chinese green tea SITC （Rev.3） 07411 had a certain global market power, whereas some problem of low price and homogeneity in product character which were tend to apply an excessive price competition in exporting practice, and large supply substitution elasticity of competitors were existed. The paper finds that the higher quotient of green tea market and lower cost is useful for improving the global market power of Chinese export of green tea. But the lower home tea market concentration leads to lower price. Accordingly, the suggestions of developing the market power are proposed in the last section.