促进河南省中小食品企业发展的动因探究——洛阳全福食品公司发展的启示

The Development of Small and Medium Food Enterprises about Proting the Mtivation to Exploe in Henan Province——the Inspiration of the Quanfu Food Company Develop in Luoyang

随着经济的强劲复苏,越来越多的大型食品企业开始重新分割市场,对河南中小食品企业产生了较大的冲击力,也对河南中小食品企业发展提出了新的挑战。面对来自大型食品企业的压力,河南中小食品企业应采用企业之间的联合竞争策略、树立企业形象和品牌以及加大政府扶持力度等应对措施。当前,河南中小食品企业的发展应充分利用这些有利因素,抓住机遇,迎接挑战。

With the strong recovery of the economy,more and more large food companies began to re-segment the market,and bring a greater impact on small and medium food enterprises in Henan Province,at the same time,the new challenges which come from the small and medium food enterprises were presented.The face of pressure from big food companies,small and medium food enterprises in Henan should be a joint enterprise between the competitive strategy,corporate image and brand,and increased government support and other response measures.Currently,the developmen of small and medium food enterprises in Henan should take full advantage of these favorable factors,seize opportunities,meet the challenges.