摘要
哈根达斯冰淇淋1961年正式诞生。上世纪二三十年代,由于冷冻技术和科技的发展而导致很多冰淇淋制造商在产品中加入更多的空气、稳定剂和防腐剂以延长产品的保质期限和降低经营成本,因而使冰淇淋的质量大不如前,鲁本·马塔斯当时便立下宏愿要生产纯天然的、高质量、风味绝佳的冰淇淋产品,让世人享受真正高品质的冰淇淋美味。
Haagen Dazs ice cream was born in a family in the Bronx,New York in 1921.In the 1950s,the development of the freezing technology caused many ice cream producers to add much more air,stabilizers and antiseptic into their products in order to prolong the refreshing period and to cut down costs.Therefore,the quality of the ice cream was not so good as before.At that time,Reuben Mattus decided to produce his purely natural,high-quality,and delicious ice cream for the world.Haagen Dazs advocates the life style of 'enjoying life to the full and doing things perfectly' and encourages people to pursue a high-quality life.While providing ice cream,Haagen Dazs pays more attention to creating an atmosphere and makes tasting its ice cream a memorable experience.This is the 'Haagen Dazs moment'.This brand entered China's market in 1996,then developed rapidly and now can be found in more than ten cities of China.
出处
《走向世界》
2011年第20期46-47,共2页
Openings
