上海市某三级公立医院的营销现状调查

Investigation on current situation of marketing in a third-level hospital in Shanghai

通过对上海市某三级公立医院的典型调查,分析了公立医院的营销管理现状,并针对性地提出了改善公立医院营销管理的建议。

Through the investigation of one tertiary public hospital in Shanghai,this paper analyzed the hospital marketing management and put forward suggestions for the improvement of hospital marketing.