基于工作过程系统化重构营销专业课程体系研究

Marketing Professional Courses System Reconstruction Study Based on Systematic Work Process

本文按工作过程系统化模式，在分析中职营销专业课程体系现状基础上，打破学科体系、知识体系的框架，做颠覆性改革，形成不同的学习领域，以超市营销等9项产品或服务的营销为载体、为课程，每门课程里均反复训练4类15项中8—10项典型工作任务。文中拟制新营销专业课程体系框架，并对教法、学法，支持系统、教学工具等进行了设计。

This article by systematic work process model,the marketing staff in the analysis based on the status of the professional curriculum to break the disciplinary system,knowledge systems framework,making disruptive reform,the formation of different fields of study,to supermarkets and other nine products or marketing services marketing as a carrier for the courses,each course in the four categories of training are repeated in 8-10 items 15 typical tasks.Fiction text in the framework of the new marketing professional curriculum,and teaching methods,learning methods,support systems,teaching tools for the design.