两栖消费与两栖认同——对广州市J工业区服务业打工妹身体消费的质性研究

"Double-Way" of Consumption and Double Identities: A Qualitative Study of the Physical Consumption of Female Migrant Workers in Service Sector in the J Industrial Zone in Guangzhou

服务业打工妹在消费文化与资方形象规训的合力下,激起了身体消费的欲望。然而经济收入、日常生活程式与社会关系网络等结构性因素制约着打工妹的消费行为。打工妹的消费欲望难以得到完全满足,随之产生心理冲突与地位落差感。为了应对这种心理冲突和地位落差,她们采取了两栖消费的策略,这种消费策略与她们的两栖身份认同形成了对应关系。

Female migrant workers＇ desire for physical consumption is evoked under the influence of both urban consumer culture and the image-discipline from the employers in the service sector. However, their desires are restricted by structural factors such as income, daily routine and social relations. This brings about psychological conflicts and tensions between desired status and actual status in these female migrant workers. To cope with those conflicts and tensions, they take a strategy of ＂double-budgeting＂ consumption, and this strategy corresponds to their double identities.