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“商红会”慈善真相

China Red Cross Scandal
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摘要 继2008年汶川地震救灾后,郭美美炫富门令全国亿万网民对中国红十字会再次投下不信任票。 When an unknown singer,Guo Meimei,registered as a China Red Cross commercial manager on Sina's micro-blog service and began talking about her expensive cars and apparel, millions of Chinese Internet users expressed indignation.Most wondered whether money donated to the China Red Cross had ended up in someone's personal pocket. This incident,however,is not the focus of this article.Rather,what we want to explore are the following questions: What are the relationships that exist between enterprise and the Red Cross? How does philanthropy and business mix? Why has the public lost faith in the China Red Cross?
作者 邹玲
出处 《中国企业家》 2011年第14期84-90,15,共7页 China Entrepreneur
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