个人护理品的绿色化发展

Green trend of personal care product

对个人护理品的绿色的定义,包括天然要求、有机要求、免于检测、社会和伦理道德要求、生物降解要求、碳足迹和可持续性进行了论述。走入绿色,超出天然和有机,对消费者的认知以及未来5年的发展等进行了介绍。

The term green in the personal care includes natural claims, organic claims, ‘free from＇, social and ethical claims, biodegradability claims, carbon footprints and sustainability. Certification landscape including global certifications, COSMOS standards and eco-labels, going green more than natural and organic, consumer understanding, such as the six sins of green washing and five classes of consumers in North America were introduced in detail. Rapidly increasing in the next five years was predicted finally.