摘要
文章介绍了3种研究营销渠道策略的思路,分析了当前营销渠道策略的管理、实践特征,并结合当前营销渠道的成功案例,提出企业构建营销渠道的实践建议。
The paper introduces three ideas about studying the strategies of corporate marketing channels,analyzes their management and practical characters.In addition,based on the successful cases about current marketing channels,it also puts forward the suggestions about the building of marketing channels in enterprises.
出处
《企业科技与发展》
2011年第8期4-5,共2页
Sci-Tech & Development of Enterprise
关键词
营销渠道
渠道模式
渠道管理
渠道类型
marketing channel
channel mode
channel management
channel types
