广告学教学改革重点分析——基于商丘师范学院广告学课程的思考

Advertising Teaching Reform Analysis——Base on the Thinking of Advertising Course of Shangqiu Demonstration College

广告学作为一门新兴的学科,受到越来越多学生的关注与喜爱。对于未开设广告专业,而仅仅开设广告学课程(如广播电视新闻学的广告学课程)的院系来讲,要持续培养学生对广告学的兴趣,进而提高其广告业的从业能力,是非广告专业广告学教学改革的重点,需要从师资和学生两方面抓起。

Advertising as a new discipline,receiving more and more attention and love of students.For not opening advertising professionals.But for those department which only offer advertising program（such as radio and television journalism＇s advertising program）,lasting train the student to the advertising interest,in oder to improve their employment ability,it is the key point of advertising teaching for non-advertisement major,it need both the effort of the teachers and the students.