运营商基于客户关系生命周期的营销策略

Marketing Strategy of Operators Based on Customer Relations Life Cycle

客户关系生命周期各阶段具有其不同的特点,在每个阶段客户所使用的通信产品业务量、运营商的成本投入以及所获得的利润都会发生一定规律性的变化。运营商应有效运用客户关系生命周期理论,合理配置各种资源,采取差异化的营销策略;尽可能延长客户关系的生命周期。

Customer relationship life cycle has different features in its each stage,in different stages,the communication product portfolio that clients used,and operators＇ cost,and the profits will changes,too.Operators should be effectively use customer relationship life cycle theory,reasonable configurate various resources and adopt differential marketing strategy;try to extend the life cycle of customer relationships as possible as they can.