电视娱乐节目的误区及发展方向

Misunderstanding and Development Direction of TV Entertainment Programme

当电视娱乐传播刮起世界性的风潮时,在此同时,娱乐却将电视的文化认知功能、教育功能和审美功能遮蔽了。经过十余年的发展,中国电视娱乐节目走进了"娱乐至上"的怪圈。致使娱乐传播陷入困境的原因是娱乐节目文化内涵的缺乏以及创新能力的不足。要坚守文化品格,以人为本,通过创新传播策略,打造健康向上的"绿色娱乐"空间,电视娱乐传播才能走出困境。

When TV amusement communication to blow worldwide trend,in the meantime,entertainment but TV culture cognitive function,education function and aesthetic function are covered.After more than 10 years development,Chinese TV amusement programs into the ＂paramountcy of fun＂.The predicament that amusement communication reason is lack of entertainment culture connotation and innovation ability insufficiency.To stick to cultural character,humanist,through innovating communication strategy and creating a healthy ＂green entertainment＂ space,TV amusement communication can out of trouble