以赛促学,全面提升高职营销专业学生就业竞争力

Promote Learning by Competition,Overal to Enhancing Higher Vocational Marketing Professional Students' Employment Competitive

经过三十年的改革开放,我国已经出现了一批颇具实力的企业,但由于经济全球化的发展以及国内市场国际化趋势的形成,中国市场正由"中国制造"走向"中国创造",市场竞争环境日益复杂,市场竞争日益激烈,企业要想赢得更大的市场份额,更多的利润和更长远的发展,就必须不断增强自身的整体竞争实力。本文通过剖析学生参加各类大赛意义,提出一种提升高职营销学生就业竞争力的思路。

After three decades of reform and opening up,China has emerged a number of very strength of the business,but due to economic globalization and domestic market,the formation of an international trend,the Chinese market by the ＂Made in China＂ to ＂Created in China＂,the market increasingly complex and competitive environment,an increasingly competitive market,enterprises are to win greater market share,more profits and more long-term development,we must continuously enhance their overall competitiveness.This paper analyzes the students participate in various competitions significance,is proposed to enhance employability and competitiveness of students in vocational marketing ideas.