农村流通网络建设的若干思考

Some Considerations on the Construction of Rural Circulation Network

近年来,我国农村流通网络建设在促进消费、扩大内需、解决我国"三农"问题等方面作出了突出贡献,推动了农村城镇化进程,极大地促进了农村经济和社会的发展。但我国农村流通网络存在很多问题,而且之前遗留的问题也没有完全得到解决,究其原因,一是观念和认识问题,二是人才和技术问题,三是政策和投入问题,四是农村消费者的教育和引导问题。针对当前存在的问题与薄弱环节,为进一步推动我国农村流通网络建设,必须提高对农村流通网络建设的认识,实施农村流通网络建设标准化,大力培植龙头企业,高度重视流通信息平台建设与人才培养,积极开展农村消费者教育活动。而在"平价商店"运作方面,则必须在其组织运营体制以及商业运作模式上进行周密设计,精心操作。

In recent years, we have made great achievements in constructing rural circulation network in terms of promoting consumption, expanding domestic demand and solving the problem of ＂Agriculture, Rural Areas and Farmers＂. And it helps promote the process of rural urbanization, rural economic development and social development. But there are still so many problems with rural circulation network. Causes for these problems are concept and understanding, talented professionals and technology, policy and investment, education and guidance for rural consumers. In regard to these problems and weak links, and to further promote construction in China＇s rural circulation network, we should, first, improve understanding of the construction of rural circulation network; second, we should implement standardization in the construction of rural circulation network; third, we should cultivate more leading enterprises; fourth, we should pay more attention to the construction of circulation information platform and personal cultivation; and fifth, we should provide education for rural consumers. While in terms of the operation of ＂fair price shop＂, we should carefully design the organizational and operational system and the business operation pattern.