会展举办地竞争力评价指标体系的探索性构建

An Exploratory Study on Evaluation Indicators System of Convention and Exhibition Destination Competitiveness

为进一步完善会展举办地竞争力评价研究,在可持续发展理论和修正"钻石模型"的基础上,构建出会展举办地竞争力评价模型,结合产业实际和相关文献选取评价指标,并导入评价模型。运用修正的德尔菲法对评价指标进行初步筛选,面向专家学者展开实证调查,对调查结果进行信度分析、重要性分析等,建立起较为完善的会展举办地竞争力评价指标体系,并得出系列结论。

In order to perfect evaluation of convention and exhibition destination competitiveness,the paper screens indicators through analyzing literature and leads the indicators into evaluation model based on the Sustainable Development Theory and modifying Diamond Model.Finally the article constructs indicator system evaluating convention exhibition destination and draws some conclusions.