论社会导游话语权的缺失及其对策

On the Speech Power Privation of Social Tour Guides and the Countermeasures

当前,社会导游已是导游队伍的主体力量,但由于管理社会导游的法律制度缺失、社会导游的组织机构不完善以及社会导游本身的主体意识不强,社会导游在旅行社集团面前没有话语权,无法保障自己的合法权益。因此,需要从修订现行的导游管理法律法规、健全导游服务公司(中心)职能和增强社会导游主体意识3个方面来保障社会导游的话语权,使之拥有与旅游社平等对话的能力,形成政府、社会导游、导游服务公司(中心)和旅行社的对话合作机制。

Nowadays,social tour guides are the key force of guide procession.On account of the legal flaw and the imperfectness of the functions of management organizations,as well as the weakness of subject consciousness of social tour guides,the equal dialogue mechanism between the social tour guides and travel agencies have not been established yet.Thus,the social tour guides cannot protect their legitimate rights and interests.To avoid this social phenomenon,we should find ways to protect the speech power of the social tour guides and form dialogue mechanism among the government,social tour guides,tourist service center and the travel agencies.Followings are the main methods： to amend the current laws,to perfect the functions of tourist service centers and to strengthen the subject consciousness of the social tour guides.