摘要
由于运动休闲产业自身的特征,此产业投资面临较高的风险。本文分析了投资运动休闲产业的五种风险,包括政策性风险、资本风险、市场风险、品牌风险以及环境风险,并从政府、投资者以及第三方角度,就如何防范这些风险提出建议。
Because the in--house traits, the recreation sports industry investment has superior risks. The paper analyses the five main risk in recreation sports industry, such as policy risk, fund risk, market risk, brand risk and environment risk, then put forward some advice to control these risks from the standpoint of government, investmenter and the other people.
出处
《体育与科学》
CSSCI
北大核心
2011年第4期51-53,共3页
Sports & Science
关键词
运动休闲产业
投资风险
防范
recreation sports industry
investment risk
control
