基于消费者娱乐休闲行为的RBD建设方向探讨——以长沙市为例

DISCUSSION ON THE RBD DEVELOPMENT BASED ON CONSUMERS'LEISURE AND RECREATION BEHAVIOR ANALYSIS——TAKE CHANGSHA FOR EXAMPLE

RBD建设是城市发展的重要研究课题,而分析城市的娱乐休闲消费行为,是合理规划建设RBD的重要途径。采用理论演绎法和现象归纳法得出生活形态、娱乐休闲态度、娱乐休闲行为、娱乐休闲场所选择的影响因素等变量体系,以长沙市RBD区域为调查对象,用大样本随机抽样调查方式获得基础数据,对生活形态和娱乐休闲态度进行聚类回归分析得到消费者类群,结合娱乐休闲消费行为进行类群命名;对娱乐休闲场所选择影响因素进行因子分析得到主要因子,与消费者类群进行对应分析揭示对应关系,基于研究结果提出RBD建设方向。

Exploring the construction of the Recreational Business District（RBD） is an important subject of urban development,and analyzing the consumers’ leisure and recreation behaviors provide useful references to the construction and planning of RBD.This paper combines deduction and induction to define the variables which include the consumers’ lifestyles,attitudes and behavior of leisure and recreation,and choices of recreational places.With data from Changsha,capital of central Hunan province,this paper studied relation between different groups of consumers and the influencing factors of their leisure and recreation behavior.With the quantitative analysis and a brief review of the developing modes of RBD in China,the paper provides suggestions for the RBD-development in Changsha and discusses future directions on the planning and construction of RBD in China.