突发公共事件中媒介疏通的“低度效果”及解决路径——基于“3·14”事件中甘南藏族自治州舆论引导模式的多维调查

The Low Effect and Solution of the Media Dredging in Public Emergencies——The Multidimensional Survey of the Model Guiding Public Opinion Based on the 3·14 Incident of Gannan Tibetan Autonomous Prefecture

西部边疆地区的公共突发事件中,媒介的疏通效果一直是社会各方较为关注的话题。以甘南藏族自治州为样本,分析媒介在此类事件中存在的"低度效果"问题,并结合诸如舆论源流离散化、多元身份认同焦虑及宗教等关联性因素,提出只有基于传播模式和传播观念的多方变革基础上,构筑多维立体的传播谱系,才会在突发公共性事件中达到较为理想的效果。

The effect of the media dredging of the public emergency in the western border areas is always the topic,which is concerned by all sectors of society.This paper sets Gannan Tibetan Autonomous Prefecture as a sample,analyzes the problem of the low effect on media,which exists in such public emergency,combining with some elements such as the discrete origin of opinion,the anxiety of multi-identity,religious and other related factors,puts forward a standpoint that only based on the foundation of multi-change of the mode of transmission and dissemination of ideas and build the spread spectrum more satisfactory effect of the multi-dimensional and three-dimensional,more satisfactory effect will be achieved in sudden public emergencies.