武汉城市圈物流企业品牌建设缺失成因分析

Cause Analysis for the Absence of Logistics Enterprise Brand Construction in Wuhan City Circle

针对目前武汉城市圈一些物流企业品牌意识差,品牌建设尚未形成系统,物流企业品牌效益还没有完全显现等状况。在分析武汉城市圈物流企业品牌建设缺失成因的基础上,提出了相关对策。

According to this paper, a substantial proportion of logistics enterprises from the Wuhan city circle has yet to realize the importance of brand and suffers from the lack of systematic brand building and enforcing practice, for which, the paper offers countermeasures on the basis on a cause analysis for the absence of logistics enterprise brand construction in the region.