SNS火爆高校校园的传播学解读

An Interpretation of the Reason on SNS is Popular in University from the Perspective of Communication Study

指出学术界及业界多从营销或是高校思想教育角度,而较少从传播学视域对校园SNS的流行给予解读。以传播学的基础理论为视角,从自我表露的交互式平台的构建、受众群体的选择以及网络空间真实映像的写照三个层面对SNS火爆校园的现状及原因进行学理性透视与思考,探讨校园SNS何以在高校如此备受青睐。

The field and the academic circle many carried on the elaboration from the marketing perhaps the university ideological education angle,but little chose from the communication study sight gives the explanation popularly to campus SNS.This article is precisely take the basic theory of communication study as an angle of view,plans irritably carries on the scientific theory perspective and the ponder from three angles： the interactive platform of self-disclosure,choice of audience groups and networks of real space image portrayal.The paper will explore the reason why SNS is so hot in university