健康类电视节目主持的互动策略

The Interactive Strategies of Health TV Program Comperes

互动难是当前健康类电视节目主持的难题之一。主持人与观众互动的前提是应当了解不同观众对节目的需求。健康类电视节目主持人在节目内容上应起到辅助作用,在节目程式上应起到主导作用。健康类电视节目主持可以通过善于运用百姓语言、巧妙运用认可性语言和适当把握语言中的"度"等语言互动技巧以及面部表情语、眼神语、手势语、体态语和服饰语等非语言互动技巧更好地实现与观众的互动。

Interaction with the audience is one of the most difficulties in current Health TV program.Comperes should be faced with.The precondition of interaction between comperes and audiences is to find out the needs of different audiences.Health TV program comperes should serve as an auxiliary in terms of the content,but they should play a leading role in terms of formula.Health TV program comperes can achieve better interaction with audiences through the verbal interaction strategies,such as skillful application of the vulgar tongue,artful use of acceptance language and proper grasp of the ＂degree＂ of the language,and other non-verbal interaction techniques like facial expressions,sign language,body language and language shown in the eye and clothes.