帽儿山国家森林公园旅游开发的研究

Reserch on Tourism Development of National Forest Park In Maoershan

从帽儿山国家森林公园旅游开发的区位条件、自然资源和人文资源等旅游环境条件出发,结合帽儿山森林公园旅游开发的优势、劣势进行SWOT分析,构建了帽儿山森林公园旅游开发的基本框架,并针对这一设想提出了以社会营销观念指导森林公园的经营与管理;加强特色旅游产品的设计开发;调整目标客源市场,大力发展双休日度假旅游;多方筹集资金,实施新的开发管理模式;加快森林公园专业人才的开发和培养等对策措施。

From the Maoershan National Forest Park Tourism Development in geographic conditions,natural resources and human resources,tourism environmental conditions,combined with Maoershan Forest Park Tourism development advantages and disadvantages of the SWOT analysis,constructed the Maoershan Forest Park Tourism Development The basic framework and vision for this concept is proposed to guide the social marketing operation and management of forest parks;enhancing tourism product design and development;adjust the target source markets,to develop holiday weekend;parties to raise funds,the implementation of new development Management;speed up the development of forest parks and training of professionals and other countermeasures.