泰州市节庆旅游的思考

Reflections on the Tourism Festival in Taizhou

近几年来,泰州市节庆旅游发展较快,但发展中出现品牌保护意识不够、营销力度欠佳、主题的大众化、举办时间和周期不稳定等问题,根据这些问题并结合国内外成功节庆活动的经验,提出了泰州市发展节庆旅游活动时,必须采取树立品牌、打造精品以及采取市场化运作方式,突显地方文化等策略.

In recent years,Taizhou has enjoyed the full blossom of Tourism Festival.However,such problems like insufficient awareness of brand protection,lack of marketing power,plain themes,unstable hosting time and period have also appeared.This essay,by integrating the local situation and the successful Festival Tourism Cases abroad,aims at bringing out strategies of establishing local brand and developing the essence together with adapting marketing approaches,highlighting the Local Culture.