丹东温泉旅游开发的SWOT分析及对策

Development of Hot Spring Tourism in Dandong:a SWOT-based Analysis

近年来,温泉旅游已经成为继山水风光、大型游乐场、度假村、主题公园、城市观光后我国又一新兴的旅游主题。丹东有着良好的区位优势,丰富的旅游资源和便捷的交通网络,但是目前最吸引外地游客的旅游产品还是观光旅游产品,而很少有真正留得住游客的休闲度假旅游产品,丹东温泉旅游的发展就可以很好地弥补这一缺陷。笔者采用SWOT分析方法,对丹东温泉旅游开发的优势、劣势、机遇和威胁进行了客观分析,并提出开发的相应对策,为丹东旅游业的发展做出贡献。

Recently,hot spring tourism has thrived in sequence of various types of tourism such as natural scenery,large amusement park,holiday resort,theme park and city sightseeing.Dandong has a favorable regional location,rich tourist resource and convenient communication,however,what it attracts tourists is confined in natural scenery products.There are few leisure and holiday resorts that can keep tourists to stay longer.Developing hot spring tourism may remedy the defect.The writer,by SWOT,presents an objective analysis of the hot spring tourism in Dandong,in terms of its strengths,weakness,opportunities and challenges.Some proposals and countermeasures are accordingly put forward.