三网融合业务形态与未来发展策略

Business Models and Future Development Strategy of Tri-Network Convergence

随着全球广播电视的数字化,三网融合已成为全球信息产业发展的趋势,中国的三网融合也逐渐成为拉动经济的重要手段之一。文章认为三网融合使电信业具备了传媒特性,扩展了电信运营企业的服务外延,终结了终端划分媒体的传统时代。文章指出三大网络的业务元素跨域渗透和融合,促使三网融合的业务形态向多态发展,开辟了新媒体产业发展和业务形态创新的崭新空间。

With the emergence of digital broadcast television,tri-network convergence has become a trend in the global information industry and an important stimulant of the Chinese economy.Influenced by tri-network convergence,telecommunications has now taken on some of the features of traditional media,and services offered by telecom operators have expanded.Separation of terminals,which characterized the traditional media era,has ended.This paper suggests that service element cross-domain integration and convergence allows for multistate service development in tri-network convergence.It creates new media industries and gives rise to innovative business models.