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红色市场 为什么这样红?

The Red Economy Boom in China
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摘要 红色经典,承载着几代人记忆和情感。如今,它不仅是印迹,也是市场。 特别是随着红色文艺作品的持续火热,中国的实体经济也从繁忙的淘金中寻觅到了红色商机,印有革命年代的纪念品、文化衫等红色商品迅速成为时尚领域的别样风景,就连酒店都以红色搭台,将娱乐经济发挥得淋漓尽致,开拓了新一轮的怀旧消费模式。 The 'red classics',which refer to pro-revolutionary performing arts,songs,concerts,television series,films and stage performances,etc.,themed with the history of the Communist Party of China(CPC),remind many elder people of their youth.However,the red classics signify much more than that.It also adds momentum to the market.As red literature continues to thrive,related market opportunities come out.Red art that comes in the form of souvenirs and T-shirts soon becomes a striking scene in the fashion world.Even hotels embrace red culture for business attraction,starting a new round of consumption model characterized with reminiscence.Even many foreigners are attracted to the red culture.Those who grasp the market opportunities first become the biggest winners in the rush for gold.Still,the question is,will the red economy sustain? If yes,how? As the red economy is appealing for reminiscence as the selling point,how can 'red products' break through the limitations and survive over the course of time? That's the questions that red economy participants should take into consideration.
出处 《中国市场》 2011年第30期12-15,共4页 China Market
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