6Liu P, Kwon J. Perceived Availability of and Attitudes to- ward Healthy Food Choices in Assisted-Living Facilities in Kansas[J]. Journal of Foodservice Business Research, 2011,16(2) :183-196.
7Johar J S, Sirgy M J. Value-expressive versus utilitar- ian advertising appeals : when and why to use which ap- peal[J]. Journal of Advertising,1991,20(3) :23-33.
8Islam M S, Hossain M M, Hassan R. An Assessment of the Impact of Green Messages on the Audience of Dhaka City[M]// East West Journal of Business and Social Studies. Dhaka: Ceter for Research and Train- ing, East West Uiversity, 2011 .. 21 - 38.
9Ares G, Besio M, Gimenez A, et al. Relationship be- tween involvement and functional milk desserts inten- tion to purchase. Influence on attitude towards packa- ging characteristics[J]. Appetite,2010,55(2) :298 -304.
10Chan K K W. Chinese viewers' perception of informa- tive and emotional advertising[J]. International Journal of Advertising, 1996,15 (2) : 152- 166.