2Kevin Lane Keller ," Brand Synthesis: The Multidimensionality of Brand Knowledge", Journal of Consumer Research, 2003,29 ( 12 ) : 595 - 600.
3Aaker, J.L. "Dimensions of brand personality", Journal of Marketing Research, 1997 (34) :56 -347.
4Feldwick, P. "What is brand equity anyway, and how do you measure it?", Journal of the Market Research Society, 1996, 38 ( 2 ) : 85 - 104.
5Keller, K.L. " Conceptualizing, measuring, and managing customer- based brand equity", Journal of Marketing, 1993 (57) : 1 - 22.
6Fournier, S.M. "Consumers and their brands : developing relationship theory", Journal of Consumer Research, 1998 (24) :73 - 343.
7Clark, M. S., Mills, J. and Powell, M. C. "Keeping track of needs in communal and ex- change relationships ", Journal of Personality and Social Psychology, 1986,51 (2) :8 - 333.
8Thomson, M., Maclnnis, D.J. and Park, C. W. "The ties that blind: measuring the strength of consumers' emotional attachments to brands ", Journal of Consumer Psychology, 2005,15( 1 ) :77 -91.
9Franz - Rudolf Esch and Tobias Langner. "Are brands forever? How brand knowledge and relationships affect current and future purchases", Journal of Product &Brand Management, 2006 (15) : 98 -105.
