摘要
本文在研究企业的决策过程中引入广义质量成本概念，并给出了一个合理的广义质量成本函数。在此基础上从消费者的质量、价格效用函数出发，考察了某些特定条件下垄断企业和垄断竞争企业的质量和价格决策。解释了在未成熟产品市场中质量的供给相对过高，而在某些技术与市场条件相当成熟的产品市场中又缺乏质量竞争且质量差异不明显，以及在产品生命周期中产品价格随质量上升而下降的原因。描述了在此过程中发生的市场缺陷，并讨论了对于这种市场缺陷采取政府干预的必要性与方式。
We concern enterprises' quality and price decisions with general quality cost. By given a reasonable general quality cost function, we discuss the quality and price decisions of monopoly and monopolistic competition, explain why product's quality is over supplied during unseasoned period while during seasoned period quality competition is lacked and quality differentiation is not obviousl and why product's price decreases while quality is increasing during product life circle. After describing the market default, we discuss the necessity and patterns of government intervention at last.
出处
《系统工程理论方法应用》
1999年第4期43-49,共7页
Systems Engineering Theory·Methodology·Applications
