摘要
植入式广告是近几年非常流行的一个名词,分为硬性植入和软性植入,其软植入更让观众容易接受,它是伴随着电视、电影业的发展而产生、成长的,而且具有良好的前景。
The product placement is very popular in recent years, and divided into hard and soft implantation. The soft implantation makes the audience receptive; it is accompanied by TV and film industry, but also has good prospects.
出处
《价值工程》
2011年第23期290-290,共1页
Value Engineering
关键词
植入式广告
硬植入
软植入
亲和力
product placement
hard implantation
soft implantation
affinity
