期刊文献+

区域产业品牌与产业集群演变动态研究 被引量:6

Study on Dynamic Evolution of Regional Industry Brand and Industrial Cluster
下载PDF
导出
摘要 文章将区域产业品牌引入产业集群模型来研究产业集群的动态演变过程,结果表明,区域产业品牌可以对本区域的产业集群产生外部性,而且这种外部性的大小对区域品牌产业集群的发展具有决定性的影响。因此,地方政府应该通过导向性政策提升区域产业品牌的外部性,促进本地区产业集群的发展。 In order to study the dynamic evolution of industrial cluster,this paper introduces regional industry brand into the model of industrial cluster.This paper finds that regional industry brand has externality on industrial cluster and the magnitude of the externality has crucial effects on the development of industrial cluster.Therefore,regional government should make use of relative policies to accumulate the externality of regional industry brand and promote the development of industrial cluster in its region.
作者 吴喜雁
出处 《华东经济管理》 CSSCI 2011年第10期70-73,共4页 East China Economic Management
基金 国家自然科学基金青年项目(71003029) 广州市哲学社科项目(10B47)
关键词 区域产业品牌 产业集群 品牌效应 外部性 regional endustry brand; industrial cluster; brand effect; externality;
  • 相关文献

参考文献6

  • 1蒋廉雄,朱辉煌,卢泰宏.区域竞争的新战略:基于协同的区域品牌资产构建[J].中国软科学,2005(11):107-116. 被引量:68
  • 2杨建梅,黄喜忠,张胜涛.区域品牌的生成机理与路径研究[J].科技进步与对策,2005,22(12):22-24. 被引量:63
  • 3Friedman D, Fung K C. International trade and the internal or- ganization of firms: an evolutionary approach [J]. Journal of In- ternational Economics, 1996, (41): 113 - 137.
  • 4Krugman P. Increasing Returns and Economic Geography[J]. Journal of Political Economy, 1991 , (3): 483-499.
  • 5Bischi G I, Gardini L, Kopel M. Spillover effects and the evo- lution of firm clusters [J ]. Journal of Economic Behavior & Or- ganization, 2003, (50): 47 - 75.
  • 6盂韬.企业品牌与产业集群发展[C]//顾强.中国产业集群(第3辑),北京:机械工业出版社,2005:17-21.

二级参考文献31

  • 1Kotler, P.. Gertner, David, Country as Brand, Product and Beyond:A Place Marketing and Brand Management[J].Journal of Brand Management, 2002, 9(4-5) : 249-261.
  • 2Smyth,S..Marketing the City [M]. E&FN, London .1994.
  • 3Gatham,K.F.. Marketing Madri Gras: Commodification, Spectacle and the Political Economy of Tourism in New Orleans[J].Urban Studies, 2002,39(10),1735-1756.
  • 4Murtagh, B.. City Visioning and the Turn to Community: the Case of Derry/Londoderry[J].Planning Practice & Research, 2001,16(1) :9-19.
  • 5Anholt, S..Elastic Brand,Brand Strategy[J].2003(February): 59-60.
  • 6郭国庆 刘彦平.城市营销理论研究的最新进展及其启示[D]..2004JMS中国营销科学学术年会论文集[C].,2004..
  • 7Anholt, S..Foreword[J].Journal of Brand Management,2002,19( 4-5):229-239.
  • 8Ashworth,W.& Voogd,H.. Selling the City[M].Belhaven,London,1990.
  • 9Morgan,Nigel et al..New Zealand,100%Pure.The Creation of A Powerful Niche Destination Brand[J].Journal of Brand Management, 2002,(April):335-354.
  • 10Warnaby,G. & Barry, F. D.. Commentary: Cities as Service Factories? Using the Servunction System for Marketing Cities as Shopping Destinations[J].International Journal of Retail & Distribution Management,1997,25(6):204-210.

共引文献125

同被引文献34

引证文献6

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部