特色风格——电视栏目创新发展的有效途径

Unique Styles——An effective approach to the innovative development of TV columns

分析了中国电视栏目在改革发展中形成的类型及风格特点,阐述了电视栏目的风格创新与电视节目的定位影响,提出了形成特色风格是电视栏目创新发展的有效途径。

The paper analyzes the types and features of China＇s TV columns formed in the process of reform and development,illustrates the innovation in the styles of TV columns and the influence of the localization of TV programs,and puts forward the suggestion that establishing a unique style is an effective approach to the innovative development of TV columns.