甘肃省非物质文化遗产旅游开发SWOT分析

SWOT Analysis on tourism development of intangible cultural heritage of Gansu Province

随着中国有越来越多的非物质文化遗产进入联合国非物质文化遗产名录,非物质文化遗产的保护日益受到社会各界的关注,以旅游开发来促进非物质文化遗产的保护和传承成为旅游界的一项新课题。甘肃拥有丰厚的非物质文化遗产,文中在全面介绍甘肃省非物质文化遗产赋存状况的基础上,运用SWOT分析法,详细分析了甘肃非物质文化遗产旅游开发的优势、劣势、机遇和挑战,为甘肃开展非物质文化遗产旅游提供借鉴。

As more and more intangible cultural heritages of china are included in the Intangible Cultural Heritage List of United Nations,the intangible cultural heritage protection has attracted increasing attention from all walks of life.To promote intangible cultural heritage conservation,tourism development in this field has been a new subject in tourist trade.Gansu has rich intangible cultural heritages.On the basis of the introduction of the intangible cultural heritage storage situation of Gansu and in use of SWOT analysis,the advantages,disadvantage,opportunities and challenges for the tourism development of intangible cultural heritage of Gansu are analyzed in this article which provided with examples for the intangible cultural heritage tour of Gansu.