多元化经营绩效、障碍及持续发展对策分析

An Analysis on the Performance,Constraints and Sustainable Development Countermeasures of the Enterprise Diversification

多元化经营是企业发展壮大的一种重要发展战略,然而多元化折价的存在意味着多元化经营也存在较大风险。我国企业多元化经营既存在来自企业外部市场的压力和转型时期特殊制度的约束,也存在来自企业内部战略的缺失、治理结构的不完善、财力有限及社会责任缺乏等因素的制约,需要建立超越经济利益的核心理念,打造核心能力体系,完善公司的治理结构,主动承担社会责任以及发挥各业务间的协同作用,并把握好国家的宏观形势,最大化利用政治资源。

Diversification is an important development strategy for enterprise development and expansion. However, the phenomenon of diversification discount means that diversification also exist great risk, which maybe not only come from internal facts such as the lack of the strategy, the imperfect corporate governance structure, the limited financial resources and the lack of social responsibility, but also from the external market pressure and the special system constraints in the so- cial transformation time. In view of these adverse effects, diversified enterprises should establish their key concepts which surpass the economic profit, make the key ability system, set up perfect corporate governance structure, undertake social responsibilities more actively, and exploit synergies between different businesses and maximize the political resources.