基于传统文化元素的企业形象设计研究

Research on the application of traditional cultural elements in modern corporate image design

传统文化元素是代表中国文化精神,并且是民族所特有文化图像、符号,它具有丰富的精神内涵。而现代企业形象设计体现的是企业文化的精髓,是企业文化价值创造的一种形式。因此,探讨传统文化元素与现代企业形象设计相融合的必要性与应用价值具有重要的现实意义。通过系统分析传统文化与现代企业形象设计的内涵与特征,以及传统文化在现代企业形象设计中的应用和表现,深入阐明传统文化对企业形象设计的影响及现代企业形象设计融合民族传统文化的现实意义。

Traditional cultural element is the characteristic cultural image and symbol of Chinese people and contains flourish spiritual connotation,which represent the cultural spirits of our nation.Modern corporate image design is the essence of corporate culture,which is a form of corporate culture value creativities.Therefore,it is valuable to explore the necessity and application value of combining traditional cultural element and modern corporate image design.In this study,the properties of traditional cultural element and modern corporate image design and the application of traditional cultural element to modern corporate image design are analyzed,and the practical significance of the integration of corporate culture with local culture and nationality in the image design of modern enterprise is clarified.