文化元素在我国旅游景区中的应用研究——以江门市鹤山昆仑山为例

Application of Cultural Element to Tourism Attractions:A Case Study of Kunlun Mountain in Heshan, Guangdong

在RMP和RMTP理论框架基础上,加入文化元素(Element)的提取方法,创新性提出RMTPE理论的基本框架,并以江门市鹤山昆仑山景观道设计为案例,梳理其资源(R)、市场(M)、主题(T)、旅游产品(P)及文化元素(E)之间的关系,展示RMTPE理论的应用方法,重点描述了地域文化的载体——文化元素(E)提取、物化及展示的过程,以期为文化元素在景区规划中的应用提供一种科学的思路与方法。

The paper adds the abstraction of the cultural element to the theoretical framework of RMP and RMTP, and then proposes a theoretical framework of RMTPE. Taking the Kunlun Mountain in Heshan, Jiangmen as a case, the authors comb out the relationship between regional resources（R）, market（M）, theme（T）, tourism product（P） and cultural element（E）, display the applied method of the RMTPE theory, and emphatically describe the course of the abstraction, materialization and demonstration of the cultural element. The theory would be useful in tourism planning.