图书策划中的取名艺术

ART OF PLANNERS IN NAMING BOOKS

书名关涉内容创意和营销流通,是沟通策划者、营销者、读者的桥梁和纽带,也是影响读者选购图书的关键因素之一。图书能否取得预期的销量和最大的社会反响,书名无疑是一个决定性的关键因素,不少图书光靠书名就能畅销。可以说,一个好的书名等于成功的一半。因此,要想成为一名优秀的图书策划者,便需要在图书的起名上将内容创意和营销流通有机结合,既有精益求精的工夫,又有开拓创新的艺术。

The title of a book is involved in creative content and marketing.It not only links planners to marketers and readers,but also affects the readers to choose the book.If a book can achieve the desired sales and the largest social repercussions,the title is undoubtedly a key factor in determining.A good title can make good sale.We can say that a good title is half done.Therefore,good book planners will combine title with creative content and marketing.They need the spirit of innovation and deliberation.