云南边疆地区大学生文化消费特征的调查研究

Investigation of the College and University Students′ Cultural Consumption Characteristics in Yunnan Border Areas

云南省大学生的文化消费有着较明确的目的性。其形式也呈现多样性等特征,比如网络消费增长迅速、注重实用、消费更加体现个人形象及修养等等,但也存在着消费结构不尽合理、消费层次低下、对文化消费作用认识不清等问题。要校正大学生文化消费中的非理性取向,需引导其树立正确的文化消费观,养成良好的文化消费习惯。

College and university students′ cultural consumption in Yunnan province has relative explicit purpose and its consumption form shows diverse features,such as the rapid growth of online spending,concentration on practicality,consumption reflecting more personal image and self-cultivation,etc.,but there are some problems at the same time,such as unreasonable consumption structure,low consumption level,blurry understanding of cultural consumption function and so on.To rectify college and university students′ non-rational orientation in their cultural consumption,they need to be guided to establish a right view about cultural consumption,and to be helped to develop good cultural consumption habits as well.