摘要
图书馆服务是通过图书馆员创造服务产品和价值,并同他人进行交换以获得其所需所欲的过程,其中存在着一个完整的营销链。较成功的市场营销案例对提高图书馆服务水平,开发制定行之有效的服务攻略,具有相当有益的启示。
Library services are the process in which the service products and value are created by librarians and exchange with others to obtain what they need, which is a complete marketing chain. Library can effective development service strategies inspired by a successful marketing case, and do our best to improve the library services.
出处
《图书馆论坛》
CSSCI
北大核心
2011年第4期165-166,45,共3页
Library Tribune
关键词
营销案例
图书馆
服务策略
marketing case
library
service strategy
