摘要
以网络社会发展现实为背景,提出"新诉求群体"概念,勾勒出群体特质,以此为基础,概括了"新诉求群体"对传播格局、文化建构、个体心理、虚拟现实互动、网络舆情信息工作的影响力,并着重分析了"网络意见领袖"的特殊影响力量。
Under the background of the development of Web society, this paper proposes a concept of "new demands group" and outlines its population characteristics. And on this basis ,. it summarizes the influence of "new demands group" on the transmission pattern, cultural construction, individual psychology, virtual reality interaction and the work dealing with the information of network public opinion, and analyzes the special effects of the "network opinion leaders".
出处
《天津大学学报(社会科学版)》
CSSCI
2011年第4期344-347,共4页
Journal of Tianjin University:Social Sciences
基金
2010天津市哲学社会科学规划基金资助项目(TJSR10-207)
关键词
新诉求群体
特质
影响力量
网络意见
领袖
new demands groups
characteristics
influence
network opinion
leaders