“新诉求群体”的时代影响力

Influence of "New Demands Group" in Six Areas

以网络社会发展现实为背景,提出"新诉求群体"概念,勾勒出群体特质,以此为基础,概括了"新诉求群体"对传播格局、文化建构、个体心理、虚拟现实互动、网络舆情信息工作的影响力,并着重分析了"网络意见领袖"的特殊影响力量。

Under the background of the development of Web society, this paper proposes a concept of ＂new demands group＂ and outlines its population characteristics. And on this basis ,. it summarizes the influence of ＂new demands group＂ on the transmission pattern, cultural construction, individual psychology, virtual reality interaction and the work dealing with the information of network public opinion, and analyzes the special effects of the ＂network opinion leaders＂.