探索频道全球化传播策略初探

Remarks on globalization stratagem of discovery channel

在博物馆的科学传播中，除了场馆内的科普展览和教育活动外，影视传播也是重要的组成部分。新的传输技术的应用使得在全世界范围内进行科学传播成为可能。本文选择美国探索频道（Discovery Channel）作为讨论对象，探讨科技知识在全球化背景下通过影视传播的路径和策略。对于国内的科普影视作品来说，特别是对于像上海科技馆这样正在致力于成为科普影视作品的制作平台或作品内容的提供商来说，如何在兼具文化的、经济的全球化背景下走向市场，探索频道的成功之道为我们提供了很好的借鉴。

The science communication in museums, besides t programs, important technology throw the Discovery approach he exhibitions and educational the movies and videos also play roles. makes world. Channel and communication. To science education in The application of new possible for communicating The essay as a case to chooses the discuss the stratagems of many movie and China, especially science videos for for those science museums who are trying to make movie and videos products under their museum brand, or become producers of science contents, there is much in their successful experiences and ideas of the Discovery Channel that we can make use for developing our products to the market under the global economy with cultural trends.