论汝城热水温泉文化的深度挖掘

Study On The Depth Excavation Of Hot Spring Culture in Rucheng

汝城热水温泉以其水温之高、地域之广、流量之大、元素之丰,全球罕见而著称,根据汝城热水温泉文化特色及其面临的主要问题,提出了如何深度挖掘温泉文化的对策。(一)提升温泉地文化内涵,挖掘温泉传统文化资源,配套设施体现地域文化;(二)充分展示温泉泡浴文化;(三)认真地进行市场调查,细分好自己的市场,找准自己的目标客户群体,确定度假者市场为目标市场,巩固度假者市场,突出温泉美容活肤的功效,积极开拓女性市场;(四)结合温泉民俗旅游,丰富温泉产品链文化;(五)坚持温泉旅游文化的可持续发展。

The hot springs in Rucheng are particular in the world for their high temperature, broad area, big flow and abundant elements. According to the cultural features of the local place and the problems they are facing, the author suggests that they deeply excavate the traditional cutural resources and enhance the cutural intentions. They should have earnest investigations, serious divisions of the markets, correct affirmation of tourist groups and enrich the cultural products with local customs.