浅析B2C服装电子商务企业如何吸引风险投资

Discussion on how B2C Apparel Enterprises Attract Venture Capital

初创期B2C服装电子商务企业高风险、高投入、高预期收益的特性使我国B2C服装电子商务企业在发展过程中时刻伴随着风险投资的身影,但如何吸引风险投资是B2C服装电子商务企业面临的一个难题。文章在分析风险投资选择项目的标准的基础上,从创业管理团队、商业模式两个方面论述了初创期B2C服装电子商务企业如何吸引风险投资。

Because of the characteristics of high-risk,high investment,high expected return,the development of B2C apparel enterprise can＇t go without venture capital.However,the problem is that it is difficult for B2C apparel enterprise to attract venture capital.Based on the analysis of the selection criteria for venture capital projects,the article discusses how to attract venture capital at the initial phase of enterprising by considering entrepreneurial management team and enterprise mode.